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Key Narrative Points


Our goal is to tokenize our community and transform it into a cultural coin for individuals who resonate with our brand values. We cater to hardworking go-getters who face challenges head-on and keep pushing forward, no matter the circumstances. The idea for this coin stems from the hardships we experienced during the COVID shutdown, where we lost our ability to sell clothing in Topshop flagship stores around the UK. Our brand had thrived on the nightlife scene, but when the world paused, there was little demand for our hoodies or t-shirts as everyone was in lockdown.

Despite our efforts to reboot the brand, we were unable to regain our pre-COVID momentum because the world had changed so drastically. That’s when we decided to launch a "meme," to keep the brand alive in the form of a coin. though we prefer to call it a "Lifestyle or culture coin." We realized that, all along, we were selling not just clothing, but a lifestyle—one rooted in the values of persistence, hard work, and the spirit of the go-getter.

Our vision for the coin is to connect with our community and like-minded individuals, no matter what the world throws at us. The clothing will take a back seat, as the focus is on bringing people together. Through this initiative, we aim to build a sense of unity, with the potential to use the token for merchandise, giveaways, NFT drops, parties, meetups, X spaces, and Telegram voice chats to foster networking.

We've had unwavering support over the past 8 years, but we’ve kept things quiet, working behind the scenes to create a strong foundation of the coin trying not to make noise till we are fully ready to add volatlity to the coin. We've laid the groundwork with friends and family who we can rely on to ensure more safety and success of the project for everyone involved.

 

Why We've Seen Strong Growth

We’ve noticed that many crypto projects lack a strong foundation, so we’ve based ours on our brand values: persistence, late nights, hard work, and success. We’ve focused on onboarding friends and family who are not involved in crypto space but can help hold the floor and grow the project through training and education. This is why we've stayed quiet on socials—we've been building the foundation the roots make the fruits.

 

Who Holds the Floor

Our foundation is Firemen, chiropractors, mortgage brokers, real estate agents, mothers, DJs, Army vets, marketing agency owners, health club owners, and more. These people share our values and are committed to the project's success.

Roadmap

We will be releasing a robust roadmap in the near future after our official launch, including plans for listings, nfts, events, free merch, potential use of coin to buy products and more.

$YDWTL

CA: 93vpr9tx4jXzeyt14Jwqcd4q4d9CBP9jb674pQ5vpump

https://dexscreener.com/solana/Au9ciQLqg1u9yvhYtYyFrpHuFZG8AfM1XqqmmfqSUZNu

YDWTL TEAM